Staging quality – sewing threads from A&E Gütermann

Today, textiles are a high-tech product – and the threads that hold everything together have to meet more demands than ever before. The sewing threads from A&E Gütermann contain the know-how that has been steadily growing for over 150 years.

At Texprocess 2019, the focus of the trade fair presentation was on staging this premium quality for the target group from industry and automotive.Based on the new advertising campaign, the visually appealing motifs were highlighted on the plain white background with a black edge and backlighting. In combination with the aesthetic product presentation and the backlit logo, communication was clear: Welcome to the world market leader for premium sewing threads.

With the "Sustainability at Texprocess" programme, the leading international trade fair for the clothing and textile industry focused for the first time on the sustainability approaches of its exhibitors. After a positive assessment of its sustainability measures, A&E Gütermann was also part of this trade fair programme. The innovative company has been making an active contribution to the continuous improvement of its ecological footprint for years.

In addition to the Mara rPET special thread made from recycled PET granulate and the threads made from Lyocell, a cellulose fibre that simply rots, the presentation of the conductive thread was particularly well received by the visitors.

Über die KECK GmbH

KECK. Brand staging worldwide.

Over 30 years successfully on the market, 170 employees and passion for what we do – we are KECK. Our references are from just as wide a range of industries as our solutions. After all, ‘run of the mill’ is an alien concept to us. We realise projects always in an extraordinary and creative manner, perfectly attuned to our customers from the most varying of sectors.
In realising everything from extravagant trade fair stands and showrooms through to elaborate light and communication concepts, we can implement all you require to stage your brand successfully. Our wheelhouse includes the entire spectrum of services – strategy, consultation, design, construction and assembly. The most important step in every project is to understand the brand. We really get to its core and present it in a standardised and unique way. We not only stage brands, but also make them more successful.

Firmenkontakt und Herausgeber der Meldung:

KECK GmbH
Schelmenwasenstrasse 16-20
70567 Stuttgart
Telefon: +49 (711) 902140
https://www.keck.world

Ansprechpartner:
Petra Schmidt
UNITLEITUNG
Telefon: +49 (7033) 3000-142
Fax: +49 (7033) 3000-9050
E-Mail: PETRA.SCHMIDT@KECK.WORLD
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