In 2016, more than 2,000 exhibitors presented hundreds of new products in an exhibition space of approximately 270,000 m² to around 250,000 visitors, on average 87 per cent of whom were specialist visitors, with one-third of them from abroad, rising to 43 per cent on peak days.

With Fassi, Marrel Cranab and Jekko will be waiting for you at stand 51 in the M outdoor area to help you discover and appreciate the reliability of the brands’ equipment, synonymous with quality and high technological standards, that can be fully utilised in all possible operations and working environments.

The three brands belonging to the Fassi Group will bring products which show their strong drive in the fields of product performance, versatility and diversity of configurations, compactness and lightness. These are solutions that integrate mechanical and electronic technologies. The Fassi Group’s focus is on innovation and technology: the new models reflect this clear intention.

The slogan of the 67^th edition of the IAA is "Driving tomorrow: the commercial vehicle industry leads the mobility of tomorrow" and explains how this event aims to set standards for mobility, introducing topics focused on innovation and the future prospects of the commercial vehicle industry.

For almost two years now, the Fassi Group’s advertising campaign has emphasised: "Lifting tomorrow, wherever we are, whatever we do, we must always safeguard the principles of quality, excellence and innovation. These are the distinctive features of Fassi’s spirit". Every day those who belong to the Fassi Group follow the guidelines of this business philosophy. This applies just as much to the technicians involved in the study and use of raw materials during all phases of product development as for those who deal with production technologies, but also for those who provide after-sales service to customers, ensuring the best maintenance of machine efficiency and also for those who must help operators with any problems of use.

All of Fassi Group’s brands offer cutting-edge products accompanied by excellent service in customer support.

The set of basic values, which today are the driving force behind all the activities carried out by the companies belonging to the Fassi Group, also guide their direction for the future. "Lifting Tomorrow" is the promise that the entrepreneurial values at the base of Fassi’s success are currently upheld by all the group’s brands and will also, above all, be valid tomorrow.

The new models of the S series for the German market, the new Jekko JF365RA crane model, the new TZ18 crane by Cranab and the new models of Ampliroll hooklifts by Marrel will stand out in Hannover.

In addition to these new products, in Hannover Fassi will premiere its "FX-LINK®" system for innovative truck-crane connectivity aimed at improving the operator-machine interface.