Product authenticity can be verified quickly and easily thanks to a new Dana Secure label. This comprises a single QR code with an integrated hologram containing a unique digital fingerprint.
Scanning the QR code with a smartphone with the Dana Secure app immediately makes it clear whether the product is genuine Dana or a dangerous counterfeit. This authentication delivers certain results: the QR code and fingerprint cannot be copied. The label is on the packaging, but sometimes it’s directly on the product too.
The Dana Secure label offers additional benefits to the customer beyond authenticity verification. Customers receive direct access to detailed product and technical service information as well as installation instructions for their replacement part. Further links lead to the Victor Reinz digital product catalog and TecDoc.
Users can also subscribe to the Victor Reinz newsletter in the app and visit the Victor Reinz website, access safety datasheets, follow social media channels, and more.
Furthermore, Dana Neu-Ulm refrains from printing product information on paper wherever possible, since the Dana Secure app provides all relevant information up-to-date and online.
Authenticity 100% Guaranteed
The Holographic Fingerprintä label is a technology from Salzburg-based Authentic Vision, one of the leading providers of secure product digitization. The label boasts a security level of 100%.
The Holographic Fingerprintä label is another product security investment by Dana Neu-Ulm and a decisive action against the global rise in counterfeiting.
This initial step will be followed by the implementation of Secure Labels for other brands including Spicerâ and Glaserâ which are scheduled for release in 2024.
Download Dana Secure App
https://app.authenticvision.com/app/dana/
Dana is a leader in the design and manufacture of highly efficient propulsion and energymanagement solutions that power vehicles and machines in all mobility markets across the globe. The company is shaping sustainable progress through its conventional and cleanenergy solutions that support nearly every vehicle manufacturer with drive and motion systems; electrodynamic technologies, including software and controls; and thermal, sealing, and digital solutions.
Based in Maumee, Ohio, USA, the company reported sales of $10.6 billion in 2023 with 42,000 people in 31 countries across six continents. With a history dating to 1904, Dana was named among the "World’s Most Ethical Companies" for 2023 and 2024 by Ethisphere and as one of "America’s Most Responsible Companies 2023" by Newsweek. The company is driven by a high-performance culture that focuses on valuing others, inspiring innovation, growing responsibly, and winning together, earning it global recognition as a top employer. Learn more at dana.com.
About Dana in the Aftermarket
Powered by recognized brands such as Dana®, Spicer®, Victor Reinz®, Glaser®, GWB®, Thompson™, Tru-Cool™ and Transejes™, Dana delivers a broad range of aftermarket solutions — including genuine, all makes, and value lines — servicing passenger, commercial, and off-highway vehicles across the globe. Leveraged by a global network of 14 distribution centers, Dana’s dedicated aftermarket team provides technical service, customer support, high fill rates, and on-time delivery to customers around the globe.
For more information, please visit www.VictorReinz.com
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