The company provided proof of its expertise using, among other things, a micro-apartment networked with smart components and a kitchen with sophisticated lighting controlled by smartphone or tablet. Both were the focus of a live show. "Digital Living, we make it easy" was naturally the new slogan.
In addition, there were many other innovations in lighting and furniture technology. The Häfele stand offered a great festival of innovations. It was the marketplace for the international, creative exchange of inspirations and ideas presented across an exhibition stand area of 1,480 m2. Häfele innovations were awarded three times during the Interzum Award 2019.
However, the present and future are still in flux and so future visions were presented again. Häfele is certain that digitisation will only have a secure future in the furniture and living environment if it serves the needs of furniture manufacturers as well as users’ comfort. That’s why the following applies to everything: "Think ahead – more individual, digital, holistic and networked."
KECK brought this Häfele brand world to life at the Interzum in line with the Bruce B. concept, which was worked out down to the smallest detail –technically perfect with the same high standards of precision and quality as the brand itself.
KECK. Brand staging worldwide.
More than 30 years successfully on the market, 170 employees and passion for what we do – we are KECK. Our references are from just as wide a range of industries as our solutions. After all, ‘run of the mill’ is an alien concept to us. We realise projects always in an extraordinary and creative manner, perfectly attuned to our customers from the most varying of sectors.
In realising everything from extravagant trade fair stands and showrooms through to elaborate light and communication concepts, we can implement all you require to stage your brand successfully. Our wheelhouse includes the entire spectrum of services – strategy, consultation, design, construction and control. The most important step in every project is to understand the brand. We really get to its core and communicate it in a standardised and unique way. We not only stage brands, but also make them more successful.
KECK GmbH
Schelmenwasenstrasse 16-20
70567 Stuttgart
Telefon: +49 (711) 902140
https://www.keck.world
UNITLEITUNG
Telefon: +49 (7033) 3000-142
Fax: +49 (7033) 3000-9050
E-Mail: PETRA.SCHMIDT@KECK.WORLD
