Felix May is Director of Digital Consulting at the brand and design agency Peter Schmidt Group, and leads the “PSG Imagine” innovation unit. AI tools are already part of his everyday life, and he knows their strengths and weaknesses – especially when it comes to integrating them into design processes and branding systems. Felix May works with lawyer Britta Klingberg to get the best out of the tools in terms of design while keeping an eye on the law. Together, they will provide in-depth insights into cases, tools and rights in the PAGE webinar “AI in Branding and Law.” They will also show what designers need to consider vis-à-vis customers and partners when generative AI is part of the design process.

The webinar at a glance

The more these tools are used, the more complicated it becomes to identify and classify the licenses and possible infringements of AI-generated content – especially since the legal situation is developing just as rapidly as the technology itself. In the PAGE webinar, Felix May and Britta Klingberg will provide an overview of the current tool landscape, share the latest trends and lessons learned from several years of AI exploration, and also raise awareness of legal gray areas. In addition, participants will receive creative and legal orientation for using Photoshop, Midjourney and ComfyUI, among others. The following topics will be discussed in detail in the webinar: discovering styles, expanding existing images, developing photorealistic mockup shots for packaging, generating images according to a given style, expanding campaign motifs, and creating avatars.

The number of participants is limited to 20 people, and the fee is €560 plus VAT. Click here to register and claim one of the coveted tickets.