HeiQ Fresh for Feather & Down is a 100% biobased technology engineered to combat the persistent malodor often associated with feather jackets, duvets, and pillows. Developed to address a common challenge faced by manufacturers and consumers alike, this innovative solution represents a significant leap forward in the field of odor management by removing a significant objection to purchase.
The key issue lies in the natural oil secretion of the duck or goose to provide its natural waterproofing. While essential, this oil becomes the source of the unwanted odors that persist despite conventional cleaning methods. HeiQ Fresh for Feather & Down tackles this problem head-on by harnessing the power of synbiotics (pre- and probiotics).
Through an advanced process, the technology applied during the production stage effectively removes bacterial nutrients present in the feathers and down, thereby preventing the formation of persistent and unpleasant odors. Extensive testing has demonstrated a significant reduction in malodor even after prolonged use, validating the efficacy of this solution. The human sensory testing method according to ISO 17299-1 is the recommended test method.
Mike Abbott, Head of the HeiQ Textiles & Flooring Business Unit, states, “The new addition to the HeiQ Fresh range addresses a real-world problem that many brand partners and manufacturers are facing for decades. With bad smells out of the equation, we are also removing a relevant obstacle for choosing to purchase feather and down items, a problem that no one could solve, until now.”
To learn more about this new anti-odor technology from HeiQ, visit us at Techtextil 2024, taking place from April 23rd to 26th at the Swiss Pavilion, Messe Frankfurt, Germany, in Hall 12.1, Booth C13. There, our visitors can experience first-hand the efficiency of the HeiQ anti-odor range spearheaded by HeiQ Mint, a biobased odor control technology that has turned into the “go-to” solution for the textile industry.
Established in 2005 during a hike through the Swiss Alps, HeiQ was born from a moment of inspiration between co-founders Carlo Centonze and Dr. Murray Height. Motivated by solving everyday challenges through science – like persistent odors in hiking shirts – they embarked on a mission to revolutionize material innovation. As a spin-off from the Swiss Federal Institute of Technology, Zurich (ETH), and listed on the London Stock Exchange Main Market (XLON:HEIQ), HeiQ has evolved into a global leader in biotech ingredients and specialty chemicals for diverse applications such as textiles, flooring, building materials, glass, plastics, probiotic cleaning, cosmetics and more, for 1000+ partners in over 60 countries. Our mission is to infuse ordinary products with extraordinary qualities, offering our co-creation partners sustainable and revolutionary solutions. We’ve developed over 200 technologies with 300 leading brands and our global team comprises 230 professionals from 30 nationalities across five continents. We’re committed to shaping a future where everyday products drive positive change, one innovation at a time. Visit us at: www.heiq.com
HeiQ Materials AG
Ruetistrasse 12
CH8952 Schlieren
Telefon: +41 (56) 2506850
Telefax: +41 (56) 2506841
http://www.heiq.com
PR & Corporate Communications Director
E-Mail: jorge.fiens@heiq.com
