Dentsply Sirona Announces Continued Partnership for World Oral Health Day 2024 and Celebrates The “Most Original Activity” Award Winners

As part of their ongoing sustainability strategy, “BEYOND: Taking action for a brighter world,” Dentsply Sirona has partnered with FDI World Dental Federation on World Oral Health Day (WOHD) since 2022. The aim of this partnership is to empower people with the knowledge, tools, and confidence for good oral health. The Company now celebrates a successful 2023 WOHD communication campaign, congratulates The Sudanese Association of Dental Students for winning the sponsored “Most Original Activity” award, and announces their continued partnership through 2024.  

Charlotte, NC., September 28, 2023. Dentsply Sirona, the world’s largest manufacturer of professional dental solutions and technologies, celebrates the success of a comprehensive communication campaign for WOHD 2023. The campaign slogan, “Be Proud of Your Mouth”, garnered global engagement through an array of multi-platform initiatives.

Erania Brackett, Senior Vice-President of Orthodontic Aligner Solutions & Customer Experience and Head of Sustainability at Dentsply Sirona, appeared via video at the WOHD 2023 ceremony in Sydney, Australia to reflect on Dentsply Sirona’s successful 2023 campaign and celebrate sponsoring the “Most Original Activity” award. During the ceremony, the continued partnership between Dentsply Sirona and FDI World Dental Federation for WOHD 2024 was announced.

“Be Proud of Your Mouth”: A Successful 2023 Communication Campaign

Erania Brackett, a vocal advocate for oral health on social media, expressed her enthusiasm around an impressive 2023 communication campaign and the impactful results it achieved. "Our campaign was expansive and global, involving a cross-functional company-wide communication initiative via social media, various websites, mailers, and other mediums explaining the direct correlation between oral health and overall health,” she remarked.

The sign of this successful partnership is the clear alignment of values, evidenced between FDI World Dental Federation and Dentsply Sirona through this shared sentiment. FDI World Dental Federation President Prof. Ihsane Ben Yahya explains that “Good oral health is a vital part of our daily lives, both in terms of physical health and mental well-being.”

Dentsply Sirona’s campaign, visible across a multitude of social media channels, extended its impact beyond awareness, also equipping dentists with a downloadable toolkit for educating patients about the connection between oral and general health. Dentsply Sirona’s commitment was further demonstrated by a distribution of over 400 oral health kits containing toothbrushes, toothpaste, dental timers, floss, educational flyers and personalized “Get well” cards to patients undergoing cleft treatment at Smile Train partner treatment centers in Colombia, Brazil, and Mexico.

Sponsoring the “Most Original Activity” Award

As part of the WOHD 2023 campaign, Dentsply Sirona sponsored the "Most Original Activity" award, which acknowledges exceptional initiatives to creatively promote oral health messages within the public domain. The award criteria evaluated participant numbers, external partnerships, innovation, the use of materials and alignment with the WOHD theme as well as impact through dissemination of take-home messages and/or oral care items.

This distinction was awarded to The Sudanese Association of Dental Students – specifically, the Prophylaxis Office and the External Relations Office – whose activities and accomplishments were expansive in scope, including educational visits to schools, awareness programs at dental hospitals, engagement with local businesses, and educational sessions at universities, reaching an audience of approximately 2,000 individuals.

Dentsply Sirona and FDI World Dental Federation: A Continued WOHD Partnership

At the WOHD Ceremony the continuation of the partnership between Dentsply Sirona and FDI World Dental Federation into 2024 was announced. "In the meantime, our 2023 mission doesn’t end here," Erania Brackett communicated. "Every day, all of us at Dentsply Sirona live our vision to transform dentistry to improve oral health globally.”

Dentsply Sirona’s continued partnership reaffirms its commitment to the global oral health movement, aiming to make a lasting impact through education, awareness, and community engagement.

For more information on Dentsply Sirona’s sustainability strategy BEYOND, visit http://www.dentsplysirona.com/sustainability.

DISCLAIMER

This information and any attachment thereto contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance. These forward-looking statements reflect views and assumptions regarding expectations and projections about future events and are based on currently available information or information available on the date of any document incorporated by reference. You can generally identify these forward-looking statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions. However, these words are not the exclusive means of identifying such statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements and may include statements relating to future revenues, expenses, margins, profitability, net income/(loss), earnings per share and other measures of results of operations and the prospects of future growth of our business. These forward-looking statements are inherently subject to uncertainties, risks and changes in circumstances that are difficult to predict. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental products and services, pricing, future sales volume of the Company’s products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, our ability to integrate the businesses of Dentsply Sirona, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company and Dentsply Sirona in their public filings, including in their Annual Reports on Form 10-K and in their reports on Forms 10-Q and 8-K filed with the Securities and Exchange Commission.

Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.

Registered brands, trade names and logos are used. Even in particular cases, when they appear without a TM or ®, all corresponding legal rules and provisions apply. All rights are retained by Dentsply Sirona. Clinicians may have been compensated for use of their experiences and testimonials.

Über die Dentsply Sirona Deutschland GmbH

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with over a century of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solution offering, including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dental care. Dentsply Sirona’s headquarters are located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Visit www.dentsplysirona.com for more information about Dentsply Sirona and its products.

Firmenkontakt und Herausgeber der Meldung:

Dentsply Sirona Deutschland GmbH
Fabrikstraße 31
64625 Bensheim
Telefon: +49 (6251) 16-0
Telefax: +49 (6251) 16-2591
http://dentsplysirona.com

Ansprechpartner:
Edelman GmbH
Telefon: +49 (173) 781-2582
E-Mail: dentsplysirona@edelman.com
Marion Par-Weixlberger
PR Manager
Telefon: +43 (662) 2450-588
E-Mail: marion.weixlberger@sirona.com
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