• Deloitte remains the world’s most valuable and strongest Commercial Services brand, valued at USD34.5 billion
• HR brand Indeed is fastest-growing brand, up 102%
• Professional Services brands achieve 14% aggregate brand value growth
• S&P global benefits from merger, brand value up 32% to USD13 billion
• Deloitte has the highest Sustainability Perceptions Value at USD2.1 billion

View the full Brand Finance Commercial Services 100 2023 report here

Deloitte remains the world’s most valuable and strongest Commercial Services brand, valued at USD34.5 billion

Deloitte has once again emerged as the world’s most valuable Commercial Services brand after its brand value increased by 16% to USD$34.5 billion, according to a new report from leading brand valuation consultancy, Brand Finance.

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The world’s top 100 most valuable and strongest Commercial Services brands are included in the annual Brand Finance Commercial Services 100 2023 ranking.

In 2022, Deloitte achieved record revenue growth of USD$59.3 billion. Deloitte provides audit and assurance, tax and legal, consulting, risk advisory, and financial advisory services to a broad cross-section of the largest corporations and governmental agencies around the world. Through the power of its global organisation, delivery centres, and strong collaboration between Consulting, Advisory, and Tax, it has increased its global alliance and ecosystems sales by 23% from the previous year. Deloitte’s financial success was matched by a rapid expansion of its workforce, with its total headcount climbing to more than 415,000.

Annie Brown, General Manager of UK Consulting, Brand Finance commented:

"Despite significant challenges, the commercial services sector has demonstrated remarkable resilience and adaptability over the last two years. The industry’s ability to innovate, pivot towards digital solutions, and prioritise customer experience has enabled it to weather the storm and emerge into the post-pandemic world even stronger." 

In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in 38 countries and across 31 sectors.

As well as being the most valuable Commercial Services brand, Deloitte is also the strongest brand in the ranking. Its Brand Strength Index (BSI) score is 91.3/100 in 2023, a 1.1-point year-on-year increase. This earns it an elite AAA+ brand rating, one of only two brands to achieve this status in the Commercial Services 100 2023 ranking.

Fellow Professional Services brand EY (brand value up 11% to USD5.7 billion) stays in second position for brand strength, maintaining its BSI score of 89.9/100, and AAA+ rating. UK based EY is also the fourth most valuable brand in the ranking, and highest ranked non-American brand.

It is worth noting that the results contained in the Commercial Services 100 2023 ranking are based on research and analysis by Brand Finance undertaken prior to the 1^st January 2023. EY’s planned split of its auditing and consulting businesses was not considered in the research, nor were the recent reports that this split would no longer go ahead following internal consultation.

HR brand Indeed is the fastest-growing brand, doubling in value

Indeed is the fastest growing brand in the ranking, up 102% to a brand value of USD1.6 billion. Indeed’s revenues increased in 2022 mostly in relation to the relaxing of covid-induced regulations globally, and a subsequent high demand for talented workers on the Indeed platform.

ADT also saw significant growth of 77% to a brand value of USD2.4 billion, making it the second-fastest growing brand. The Security Services brand’s revenues have increased, mostly attributed to strong customer retention, record revenue payback, and a flagship partnership with State Farm.

Financial & Investment Information Services brand LSEG is the highest new entrant, entering the ranking in 12^th position with a brand value of USD6.3 billion. LSEG is made up of the combined brand portfolio of London Stock Exchange, Refinitiv, LCH, and FTSE Russell.

Professional Services brands achieve 14% aggregate brand value growth

Of the seventeen Professional Services brands included in the Commercial Service 100 2023 ranking, fourteen achieved brand value growth. The aggregate brand value increase for the Professional Services brands included was 14%. This impressive performance saw Big 4 accounting firms Deloitte, EY, PWC (brand value up 9% to USD25.3 billion) and KPMG (brand value up 15% to USD14.8 billion) all maintain their positions firmly in the top-ten of the ranking.

S&P global benefits from merger, brand value up 32% to USD13 billion

In 2022, leading Financial & Investment Information Services brand S&P Global (brand value up 32% to USD13 billion) announced the completion of a merger with IHS Markit worth approximately USD140 billion. This merger will increase the brand’s scale and offer an improved value proposition to stakeholders.

Deloitte has the highest Sustainability Perceptions Value at USD2.1 billion

As part of its analysis, Brand Finance assesses the role that specific brand attributes play in driving overall brand value. One such attribute, growing rapidly in its significance, is sustainability. Brand Finance assesses how sustainable specific brands are perceived to be, represented by a ‘Sustainability Perceptions Score’. The value that is linked to sustainability perceptions, the ‘Sustainability Perceptions Value’, is then calculated for each brand.

In addition to being the most valuable and strongest Commercial Services brand, Deloitte also has the highest Sustainability Perceptions Value at USD$2.1 billion in this sector. Deloitte’s position at the top of the Sustainability Perception Value table is not an assessment of its overall sustainability performance, but rather indicates how much brand value is tied up in sustainability perceptions.

About Brand Finance

Brand Finance is the world’s leading brand valuation consultancy. Bridging the gap between marketing and finance for more than 25 years, Brand Finance evaluates the strength of brands and quantifies their financial value to help organizations of all kinds make strategic decisions.

Headquartered in London, Brand Finance has offices in over 20 countries, offering services on all continents. Every year, Brand Finance conducts more than 5,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.

Brand Finance is a regulated accountancy firm, leading the standardization of the brand valuation industry. Brand Finance was the first to be certified by independent auditors as compliant with both ISO 10668 and ISO 20671 and has received the official endorsement of the Marketing Accountability Standards Board (MASB) in the United States.

Disclaimer

Brand Finance has produced this study with an independent and unbiased analysis. The values derived and opinions presented in this study are based on publicly available information and certain assumptions that Brand Finance used where such data was deficient or unclear. Brand Finance accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The opinions and financial analysis expressed in the study are not to be construed as providing investment or business advice. Brand Finance does not intend the study to be relied upon for any reason and excludes all liability to any individual, government, or organisation.

The data presented in this study form part of Brand Finance’s proprietary database, are provided for the benefit of the media, and are not to be used in part or in full for any commercial or technical purpose without written permission from Brand Finance.