Unique Technology Goes Round the World

Now it’s official: ADITUS GmbH founded a subsidiary in Dubai in the middle of last year and is licensed as a ticketing provider in the United Arab Emirates. With plans to expand further into this region, Dubai is the first step. The Dubai World Trade Center – the most important trade show location in the Middle East – is already one of the innovative tech company’s customers. "We are proud to receive so much positive feedback for our products and solutions on the international stage as well," says Sebastian Grein, COO of ADITUS GmbH.

German Trade Show Concepts Internationally Successful

While stagnation was already spreading in the trade show industry in Germany before the pandemic¹, other countries are following suit and establishing new trade show locations. Organizers offer foreign trade shows and thus successfully bring their proven concepts to their customers all over the world: foreign trade shows are recording a steady increase in visitor numbers.² In order to make these visitor numbers manageable worldwide, proven solutions are needed. ADITUS GmbH provides this infrastructure through digitalization – Made in Hanover. It is a specialist in the field of trade shows and major events and a pioneering innovator in the digitalization of the trade show industry: digitalized admission with automated badge printing as a one-stop solution in less than 3 seconds – the only one of its kind in the world.

Proven Full Service on a Large Scale

The solutions and systems developed by ADITUS GmbH have been tried and tested on a large scale. For example, ADITUS GmbH enabled fast admission of almost half a million visitors at bauma 2022. A large-scale event, away from the classic trade show concept, was Digital X 2022. The B2B event and festival spanned several districts of Cologne and demanded a high degree of flexibility in terms of admission control as well as the coordination of digital services.

ADITUS Makes Events More Successful – From Technology to Marketing

Grein is convinced of the distinctive technology as well as the services: "We not only support the organizers during the event but also contribute an active part to the event marketing." The digital social cards make it easy for every visitor to share their event visit on social media, to network and to support the entire event. "We are encouraged to continue on the path of internationalization," says Grein. The groundwork has been laid and the first employees have moved into their new headquarters – centrally located next to the Dubai World Trade Center.