The brand seal is an internationally recognised mark of quality and clearly highlights who has set standards in their field. The brand sheet, which comes at the end of the selection process, discloses the results of three extensive evaluation phases. Relevant factors such as the ability to innovate, internationality, regionality and whether the brand originates from a classic family business, and finally the age of the brand are evaluated by an initiation jury.

"Since the production of the first round steel chain in 1875, more than 145 years have passed in which we have set norm and quality standards. The RUD brand stands for THE round steel chain and we are proud to have received such a prestigious award for this product category. Being included in the ranks of German business icons confirms us as a brand, honours our history and is an incentive to remain true to our quality and technology-oriented, strategic orientation in the future", says Jörg S. Rieger Ph.D., Managing Partner of RUD, about the award.

In the words of publisher Dr. Florian Langenscheidt, the “Brands of the Century” are an encyclopaedia of large German brands and represent the icons of the German economy. In view of the market power of national multi-brand groups, THE GERMAN STANDARDS – BRANDS OF THE CENTURY has set itself the goal of strengthening small and medium-sized companies and family-owned companies and awarding their exemplary brand work. “The ‘Brand of the Century’ has long been a prestigious award for the royalty of German brands.