With a clear objective of continuing the company’s growth strategy now in Asia, optrel India private limited is focused on sales, marketing, and training of distributors and customers.
‘The demand for reliable face, eye and respiratory protection is a tremendously growing segment in India. Currently, the Indian market is dominated by large MNC or run-of-the-mill manufacturers, whose quality is at the lowest end of the spectrum. The Swiss manufacturer optrel stands for reliability, quality, innovation and technology leadership. In addition, optrel AG is the inventor of the automatic glare shield. Therefore, ‘it seemed to be the right investment for us to introduce the brand in India and develop its market growth over the years,’ said the joint venture partners in India.
India is an attractive investment destination with great growth potential
Michael Enderle: ‘India is one of the most attractive investment destinations in the world. With its major expansion strategies supported by the Indian government, this market offers high growth potential in sectors such as healthcare and manufacturing. It serves as a platform to supply adjacent markets in the Middle East and Asia Pacific. India is the right market and I am convinced of the great growth potential of optrel India.’
‘Our Indian partner has a tremendous amount of experience in building sales organizations for European manufacturers in India and I am glad we were able to attract him. Combined with the large network that Michael Enderle brings as former Managing Director of Rieter India and Head of the Swiss Business Hub in India, we have an excellent starting position for a successful market entry’ said Marco Koch.
Already today, optrel products are available globally from certified dealers. With the foundation of the Indian subsidiary, the optrel group is consistently pushing ahead with internationalization.
In 1986 we were a pioneer in the field of automatically darkening welding helmets. Today we are a leading global supplier of face and head protection products, breathing protection solutions and active sunglasses.
Every year we deliver well-over one hundred thousand occupational safety products, and we are not a mass producer. Almost every product is unique, tailored to the needs of the customer. We are still shaped by the special culture of a family business. Strong values and sustainable action make us a reliable partner. The continuous pursuit of perfection and the combination of the latest technologies and materials with the most modern production processes are reflected in every optrel product and guarantee our customers, in addition to the highest level of safety, incomparable wearing comfort and a unique design. In everything we do, we are united with our customers by a common goal. We want to sustainably improve their processes.
The original start-up has long since become a global player. The optrel group includes highly specialized companies such as optrel tec ag, in which the entire product development process is bundled. Our sales and logistics network spans the entire globe and is ensured by our sales companies optrel ag, optrel inc. and optrel sports ag. Wherever our customers are, we are close to them.
optrel AG
Industriestrasse 2
CH9630 Wattwil
Telefon: +41 (71) 98742-00
Telefax: +41 (71) 98742-99
https://www.optrel.com/
President
Telefon: +41 (71) 98742-00
E-Mail: marco.koch@optrel.com
Head of Marketing
Telefon: +41719874233
E-Mail: branka.miljanovic@optrel.com
