The leading CSPs/hyper scalers—Microsoft, IBM, and AWS—are expected to increase their CAPEX primarily for data center expansion to support the increasing workload for their internal and external stakeholders. The increasing volume of data generation in websites and mobile apps, rising focus on delivering customer-centric applications for driving customer satisfaction, and growing need to control and reduce Capital Expenditure (CAPEX) and Operational Expenditure (OPEX) are a few factors driving the growth of the emerging technologies. The emerging technologies, such as big data, Artificial Intelligence (AI), and Machine Learning (ML), are gaining traction, which is ultimately leading to the growth of the Cloud Services Brokerage Market globally.

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The sudden shutdown of offices, schools, colleges, and physical retail stores has massively disrupted operations; this has led to an increase in the demand for digital workplace tools and services, such as Zoom, Slack, Blackboard, Lynda, Canvas, Google Classroom, AnyMeeting, and Moodle. AWS, Microsoft, and Google host and manage all applications in a public cloud environment. Increased spend on cloud services by select industries due to COVID-19. Industries such as IT and ITeS, telecom, online retail/commerce, media, and BFSI, are expected to increase spending on cloud-based services to sustain their business. Highly regulated and cash-rich industries, such as BFSI, are also expected to move selective workloads to public cloud environments.

The market is expected to be driven by the need of cloud migration and customization

Cloud migration services have gained popularity as enterprises across the globe continue to migrate workloads from on-premises infrastructure to cloud environments for better operational efficiency and cost savings. The demand for cloud services has surged in recent times due to COVID-19, and many enterprises across the regions have shifted enterprise workloads on cloud environment. Therefore, CSB vendors specializing in migration and customization services are in high demand. Cloud brokers offer customization services to the customers as per business needs, which provides better-bundled offerings facilitating higher returns on cloud investments.

 Increased security capabilities and customized costing in private cloud-based services is driving the adoption of private cloud-based deployment

A private cloud is a computing model that offers a proprietary environment dedicated to a single business entity. A private cloud provides extended and virtualized computing resources. This deployment model enables a company to have better control over its data and reduce risks, such as data loss and issues related to regulatory compliance. The private cloud is used in banking and financial institutions, large enterprises, and government organizations, where only authorized users can access the system. The acceptance of private cloud deployments for enterprises with compliance concerns is due to its security and control benefits. Service providers offering hosted private cloud address significant essentials of compliance with regulations, such as HIPAA and PCI. Some of the popular private cloud providers are VMware, DXC, Dell EMC, Oracle, IBM, and Microsoft.

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North America to dominate the global Cloud Services Brokerage Market in 2020

North America has been continued to dominate the CSB market in terms of revenue and is expected to have the largest market size among regions in the CSB market as the organizations are shifting toward cloud-based solutions and services with the increasing adoption of digital business strategies. This trend is expected to continue during the forecast period. North America is a mature market due to the presence of various players offering CSB. Enterprises are increasing their budgets to accommodate CSB, which is favoring the growth of the Cloud Services Brokerage Market in North America. The US and Canada are the top countries in North America, which contribute to the CSB market. The US, being a major economy, holds a significant market share due to the country’s technological advancements and the inclination toward innovation and the adoption of new technologies. Organizations have invested substantially in advanced technologies to gain a competitive advantage and increase business productivity. The Cloud Services Brokerage Market is expected to grow steadily as enterprises are adopting cloud-based solutions and services at various levels as a part of their strategy to sustain themselves in the market and achieve improved business functioning.

The Cloud Services Brokerage Market includes major vendors, such as Accenture (Ireland), IBM (US), VMware (US), Jamcracker (US), ActivePlatform (Belarus), Arrow Electronics (US), Cloudmore (Sweden), Wipro (India), DXC Technology (US), iPortalis (UK), Cognizant  (US), InContinuum (Netherlands), Flexera (US), BitTitan (US), OpenText (Canada), CloudFX (Singapore), Proximitum (UK), Eshgro (Netherlands), NEC (Japan), AWS (US), CloudSME (Germany), Shivaami (India), NTT Data (US), Infosys (India), TCS (India), Pax8 (US), Oracle (US), Fujitsu (Japan), Microsoft (US), Capgemini (France), and Doublehorn (US).

The major players have implemented various growth strategies to expand their global presence and increase their market shares. Key players such as Accenture, IBM, VMware, Jamcracker, and ActivePlatform have majorly adopted many growth strategies, such as new product launches, acquisitions, and partnerships, to expand their product portfolios and grow further in the CSB market.

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