As a long-term partner of the media staging of trade fairs for Harro Höfliger and Uhlmann, KECK was commissioned to develop a concept for the first joint presentation of Excellence United at the Achema in Frankfurt 2018. The KECK team developed a corporate architecture for the business alliance by installing a uniform, hospital-white floor that incorporated floor graphics, an LED lighting system as well as a brand banner to reflect a comprehensive communication strategy.

However, far more important was the development of the cube – a concept combining the individual components of the companies in a building that had been designed to resemble a smart factory. A crystal was selected as a symbol to reflect the Group’s excellence. This was epitomized through the multifaceted, semi-transparent surface of the cube, an optical highlight due to its pure type and size in the trade fair hall. In a trade fair trailer produced just for the event, the visitors were given a glimpse of what to expect in their invitation. 

With its claim “Discover Digital Excellence”, Excellence United set precisely the correct tone since the Achema – with its focus on the future of the processing industry – has placed a particular focus on digital solutions. Waiting periods for visiting the cube were as long as 1.5 hours before guests were able to experience the innovations and ideas. Furthermore, the visitors delved deeply into the respective, adjoining brand and technology environments of the five companies.